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Digital Marketing Agency - Dwell solutions is a leading digital marketing agency in India offering online advertising, social media marketing & web design.
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In February 2012, Cafe Hon, Baltimore became a hot topic amongst the people on social media after getting featured on an episode of a “Kitchen Nightmares US.”, where Chef Gordon Ramsay tries to save sinking restaurant business’. The owner of the cafe, Denise Whiting had a falling out with the customers and the locals because of which she was heavily losing her business and the public relations battle. There is a reason one must listen to the opinions and the customer with respect which was not the case of the owner of Cafe Hon.As social media is a powerful platform in today’s time, the reviews
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of the people can either make or break your business. It is essential to handle customers with respect and not go “ Denise Whiting” on the customers. This will only declare war against the people and as you know it, it is a war you’re never going to win. You need to learn how to handle both positive and negative feedback of the people. Whether you’re a big company or a startup, you must know how to engage with your customers.
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With the revolutionary changes in technology, the field of marketing has also changed immensely, from traditional to digital marketing. Many companies have gone hiring digital marketers to strengthen their brand. The companies target tactics like email marketing, social media marketing and PPC advertising as their core of their overall marketing strategy. As digital marketing as taken over traditional marketing, the methods have also changed. While speaking directly to the target audience is still being practiced, the main objective is multi-directional communication. The public are online and
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thus all interactions are carried online.
So you plan to take up digital marketing as a career option, here are few reason why digital marketing is a good choice.